Next appointment will be for Hoplites will be Paris Fashion Week 2012 and is the most important week of fashion along with that of New York, London and Milan.
The idea, then called Press Week, to spend a week addressed to the fashion industry dedicating a whole week was born precisely in New York in 1943. The aim was to promote the national fashion, eliminating imports from Europe, impractical because of the Second World War. The initiative at the end of the war has also been adopted by the major European cities still contending for the supremacy as “Capital of Fashion”. For seven days Paris will be populated by photographers, models and representatives of famous and emerging fashion houses, such as Vauhall Fashion Scout who calls himself “the home of new talent.”
September is a “hot month” for fashion and a big commitment for Hoplites which offers a Made in Italy production of high fashion garments, an important factor that contributes to the success of a new collection.